Data4Amazon Supported a US-based Electronics Store Manage Inventory and Orders on Amazon Vendor Central
About client
Based out of the US, the client deals in electronics and home appliances via an online store and Amazon Vendor Central. They have an extensive range of products ranging from TV, audio devices, computers, cameras, camcorders, home comfort (HVAC, power generators, and sump pump), watches, mobiles, and several others. The client aims to expand its operations and generate more sales while serving more and more customers.
Client Requirements
When the client first approached us, they wanted to move from being a merchant to a distributor. In other words, it meant shifting their sales from Seller Central to Vendor Central. The client had been selling via Seller Central as a third-party seller and opted for a pro merchant account with FBA due to massive product volumes. However, they were invited to register on Vendor Central and become a first-party seller, i.e. sell bulk products to Amazon. Since the client was a renowned name, they wanted expert assistance to carry forward the Amazon marketplace management process seamlessly and flawlessly.
Selling through Vendor Central meant using diverse marketing tools such as Amazon's Subscribe & Save, product testing with top reviewers, A+ content, or receiving endorsements on Amazon Vine. In addition to this, inventory had to be managed and orders had to be processed coherently.
Objectives and Challenges
Considering the requirements, we had to devise an action plan and list down all the objectives as well as challenges involved.
- Administer the catalog, list Amazon sponsored products, create product detail page content, process orders & invoices, update stock/inventory, track shipment, and share Analytics reports.
- Keep a track of the massive product range while ensuring they were in sync with the client's other eCommerce channels.
- Regularly update the products’ prices and availability status to avoid any kind of confusion.
- Handle return/refund and keep the customers updated about the order status.
Solutions Offered
With our comprehensive range of inventory management and catalog maintenance services, we helped our client track, process orders in real-time while keeping the inventory updated.
- We assigned a proficient team of Amazon virtual assistants including eCommerce copywriters, data entry specialists, SEO executives, PHP programmers, quality assurance experts along with a project manager.
- Everything from new item setup (NIS), product detail page creation & optimization, A+ product descriptions, order/invoice data entry, sponsored products listing optimization, category page content development to product ads management was handled for a smooth order-to-cash process.
- Our team provided extended customer support and after-sales activities including return/refund handling, warranty/guarantee management and email replying.
- Our inventory management experts maintained a track of the inventory levels and updated them regularly to ensure they are always relevant and up-to-date.
- Amazon Retail Analytics (ARA) was utilized to keep a check on customer queries, goal flow, existing/new product sales trends, and marketing campaigns.
- As a part of our Amazon marketplace management, we efficiently processed customer orders in real-time and handled returns for utmost customer ease.
Results
With our marketplace management and Amazon store setup services, we were able to support our client in smoothly operating on Amazon Vendor Central. Our hands-on-experience with Amazon Seller Central and Amazon Vendor Central enabled us to craft and implement effective strategies that resulted in:
- Brand development and content optimization
- Overall improvement in the bottom line
- Enhanced customer satisfaction
- Seamless order processing
Explore our extensive range of Amazon marketplace management services and see how our Amazon experts can fuel your store’s growth. Get in touch with us at info@data4amazon.com.
