Amazon as a marketplace is evolving at a fast pace and the changes it brings about are oftentimes hard to understand for merchants. For instance, earlier this year, it halted orders from thousands of suppliers without any prior notice or explanation. Panic ensued – rumors spread like wildfire about what the motive could possibly be – until the orders quietly resumed weeks later. This drastic move by Amazon left many merchants puzzled; what to do next. Though Amazon hasn’t formally announced any change to Vendor Central, the idea that the marketplace might adopt a “one vendor” is being widely speculated. Meanwhile vendors are are planning to switch to Amazon Seller Central – and third-party selling – as a solution.
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