Are you the owner of a brand who is looking to make good money and reputation by offering products on Amazon? Amazon has turned out to be a fascinating retail space. It has transformed how we were dealing with consumer behavior. By utilizing the emotion of transparency, Amazon facilitates brands to target their potential market in a direct manner by showcasing their USPs.
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Given that Amazon has a fairly large seller base, it is not easy for you to get noticed, let alone achieve higher rankings. Or maybe it is. No doubt, Amazon is a go-to platform for a large number of sellers, and with the pandemic, it has outgrown massively. The competition is immense and every business person needs to go extra mile for achieving their revenue goals. We understand that selling on Amazon is not an easy task, and sellers need to look after various business activities. Hence, outsourcing Amazon Marketplace Management Services can make your way to the top without any difficulty.
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With a total of 6.2 million total sellers worldwide and 1.6 million active sellers, Amazon is continuously booming. 23% of shoppers prefer searching a specific product on Amazon before heading to any other eCommerce store. This shows Amazon is dominating the online marketplace, making it immensely competitive not only for the new sellers but also for big brands.
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Amazon is indeed one of the renowned eCommerce platforms. It provides utmost convenience to a massive number of sellers and buyers. Selling on Amazon came up with hopes of taking your business to higher levels until this pandemic happened. Since March 2020, the lockdown has been imposed several times all across the globe and the restrictions have pushed the Amazon sellers to operate in new ways.
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From startups to household names to popular brands, Amazon has been the ultimate driving force behind eCommerce success. As the global eCommerce leader, businesses seeking visibility, reputation, sales, and profits can’t afford to ignore this platform.
But do you think it’s as easy as it sounds? On a platform that’s selling over 12 million items, do you think a business with ordinary Amazon SEO practices can stand out from the crowd?
Continue reading “Amazon SEO Keyword Optimization: What All Needs To Be Done In 2021”
Amazon is a dynamic platform accommodating over 310 million active users. Sellers leverage the marketplace to market their products to the interested audience. But, for all this work best, it is important that the right set of keywords are used to appear in relevant search results. To help you, as an Amazon seller, reach out to the interested leads, we are here to lend a helping hand in finding the right keywords for your campaign and make more sales in 2021.
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With the increase of mobile and internet usage it has become necessary for the sellers to have their presence on Amazon as it helps them drag more audience to their product. Hence, it simultaneously increases their product sales. Everyone is aware of the fact that amazon is the largest search engine as compared to other platforms including Google.
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If you’re an Amazon seller, then the world is your oyster. And as most sellers must be aware, the marketplace is swarming with more and more customers every day, with each having their own set of demands. In such a scenario, it becomes important to come up with a mechanism that offers accelerated and a rather convenient approach to fulfilling the very demands. Luckily for you, one such mechanism is already in place and it has helped sellers like you to increase profits, decrease burden, and more importantly save time. Well, it’s called the FBA or Fulfillment by Amazon.
Keywords play a key role in determining your product’s visibility. By now, it is a well- established fact that when it comes to Amazon, using the correct keywords at appropriate places is equally important as using keywords is. What is not known is that long-tail keywords comprise 70 per cent of total web searches. When prospective buyers make use of long keywords for searching a product, they are being more specific about what they need. In such a scenario, overlooking their importance while incorporating keywords in your product listing wouldn’t serve you any good.
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With the overall sales of Amazon breaking all eCommerce sales records, online retailers want to try their hands on the platform and achieve enormous success. However, very few sellers have answers to questions like- what makes products sell on Amazon?
Should you have more images? What should you put in the title? What price should you sell at?
The A9 algorithm, Amazon’s internal search engine displays search results based on how closely a product matches the search query. Operating your Amazon store successfully is based on the premise of- SEE, CLICK AND BUY. Unless there is visibility for your products, buyers would not be able to consider them for buying. Amazon SEO Services can help you in creating the desired visibility.
One of the easiest ways of creating visibility for your products is to optimize your product listing by using words that buyers use while searching a product-keywords. There are many instances when eCommerce sellers use keywords and still can’t get satisfactory sales. This is because using keywords is not as easy as it seems.
For getting good results, the following should form the base for your keyword strategy:
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