Amazon is the undisputed leader in the eCommerce marketplace. About 60% of online retail purchases are made on this platform and nearly two-thirds of consumers start their product search from here.
But, of the many factors that make buyers flock to Amazon, one of them is the number of sellers with a wide variety of products and the assurance of quality. The platform is crowded and fiercely competitive. To stand out, it is imperative to get the product listings, among other things, right, if not close to perfection. Not doing it right can lead to worse outcomes than poor sales.
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