The success of Amazon has in itself become an area of study for eCommerce sellers. Amazon presents itself as highly customer-centric. One of the major reasons behind its immense success is a sense of credibility that we assign to products that are sold via Amazon.
Amazon takes stringent steps to ensure an enhanced user experience. To see whether you are meeting the customer expectations, Amazon has set some parameters, one such parameter is ODR – Order Defect Rate. Hitting the ODR or exceeding it may lose your entire retail business.
During Amazon listing creation, making false claims about the quality of your product can land you in a sea of troubles. Although taking assistance from Amazon virtual assistants can always prevent you from such troubles. And, You can continue to sell successfully on Amazon by keeping a close watch on your Order Defect Rate.
Coming back to Order Defect Rate, wondering how does it work and how to deal with it or how can Amazon listing services help you? For those of you who are not acquainted with ODR, we’ll educate you about it.
So, stay tuned!