How many times have you come across the word Optimization? Especially, when searching for ways to enhance your sales on Amazon. Not deploying appropriate optimization techniques and expecting customers to turn up is futile. Optimization is not only limited to SEO and keywords; there’s more to it. Take, for example, Amazon Image Processing. Or even Amazon listing optimization for that matter.
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Most sellers on Amazon are already familiar with the Amazon Marketing Services. In simple words, it is a way to see a spike in the traffic on their product pages. But, many of them complain of not getting the expected results. This is because they are committing serious blunders whose results are drastic. Some sellers even make the mistake of thinking that once they set an AMS campaign, their work is complete. Which is nowhere near the reality.
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With its 2017 net sales reaching an astounding $178 billion mark in the United States,
Amazon has become synonymous with eCommerce in many aspects. It is no wonder that it is becoming the first choice for sellers who are new to the eCommerce terrain.
When it comes to selling well on Amazon, simply creating a listing and taking a back seat doesn’t help much. In order to keep your sales boat afloat, it is important to deploy Amazon product listing optimization, the right way . However, while doing so, it is necessary to keep in mind that you are not the only one optimizing your listing. In fact, there are a large number of Amazon sellers who are putting their best foot forward to rank in the top search results.
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Is your Amazon listing facing a dry spell? You might very well be dealing with some of the common troubles that sellers face. Even the most successful merchants are troubled by them and if timely action isn’t taken, the performance of a store can be affected to a great extent. Fortunately, it is something that you can bounce back from and stop from overwhelming your Amazon product listing.
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Are you looking to sell on Amazon but still skeptic whether it is the right platform for your products?
Regardless of where your store is based, be it New York, LA, the mid-west, or a different continent altogether, there is a fair amount of business being conducted. As a matter of fact it is the ripe time to take the initiative, set up a store and kick start your first ever Amazon product upload right away.
Prior to getting started, here are some insights about Amazon you should know:
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Keywords play a key role in determining your product’s visibility. By now, it is a well- established fact that when it comes to Amazon, using the correct keywords at appropriate places is equally important as using keywords is. What is not known is that long-tail keywords comprise 70 per cent of total web searches. When prospective buyers make use of long keywords for searching a product, they are being more specific about what they need. In such a scenario, overlooking their importance while incorporating keywords in your product listing wouldn’t serve you any good.
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While Amazon paves ample opportunities for private labels to reach a wide audience base, certain new sellers try to make an easy way out and become a parasite of your profit margins- by selling a spurious product using your listing. They can get your product imitated, like Mobile Star LLC that duped the customers to believe that their chargers were genuine Apple chargers and eventually landed themselves into $2million lawsuit with Apple.
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You might be selling considerably well on Amazon. However, a significant question to ask yourself is whether your store is equipped to face the ever-increasing number of sellers on the eCommerce jumbo.
In order to keep your Amazon store ever-ready for striking a deal, it is important to keep it updated, accurate and current at all times. Whether it is updating the price of your product, adding or removing products, introducing a new promotional offer or updating the availability status of your products, you miss out even one and you become highly prone to losing out your customers to your competitors.
To avoid this unfavourable situation, your responsibility doesn’t end with product entry, there is much more to keep a track on to ensure a consistent rise in your conversion rates. The following approach will simplify Amazon Store Product Maintenance for you.
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As it turns out Amazon is again in the news, this time around for its plant store launch. New ventures and directions are being opened up for retailers as Amazon makes inroads towards previously unexplored territory. Retailers in the online marketplace are usually caught up in a fierce competition for survival and constantly in pursuit of ways to retain success in some form.
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Amazon has oft created opportunities for enterprises and businesses, sometimes in form of its highly competitive web services and other times with its retail platform that beats search engines like Google when it comes to product searches. Amazon’s expansion has been global with Australia being its latest annexation.
Its Australia launch turned out to be the biggest ever in the retail giant’s history. Seeing how Amazon has prevailed in multiple hemispheres speaks volumes of the growth potential it has. Online retailers are eagerly riding the waves of Amazon’s momentum and many stores are doing profitable business with its means. If you are an online seller hesitant to move to Amazon, it is never too late to rise to the top with your own Amazon store.
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