“I gotta have this product.”
In eCommerce, success depends a great deal on how fast you can make your customers believe that.
There were 1.92 billion global digital buyers in 2019. By 2021, we’re expecting more than 2.14 billion people worldwide to shop online. That’s more than a quarter of our planet’s current population.
Clearly, online shopping is popular. And, there’s a slew of very valid, very strong reasons behind that being so.
- It’s super convenient.
- There are a ton of options and more than enough room to be specific about what a buyer wants.
- The internet offers a variety of platforms where consumers can be reached and engaged.
- The overall opportunity for sales is very high, thanks to the instant nature of eCommerce.
But, it’s not all roses and unicorns, especially not for the sellers.
Turning a visitor into a paying customer is one of the biggest challenges for eSellers. When shopping online, customers can’t touch the product or interact with it, neither feel nor experience it. To be truly effective, sellers have to capture a buyer’s attention and keep it, appeal to their needs, and overcome their doubts & hesitations.
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