With a total of 6.2 million total sellers worldwide and 1.6 million active sellers, Amazon is continuously booming. 23% of shoppers prefer searching a specific product on Amazon before heading to any other eCommerce store. This shows Amazon is dominating the online marketplace, making it immensely competitive not only for the new sellers but also for big brands.
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56% of customers believe that Amazon understands their individual needs. The numbers are of course not so promising for traditional retailers. Amazon wins hands down here. Understanding what the customers are looking for has helped for sure. No wonder then, Amazon has as many as 310 million active customers. Guess what, so could you. If not millions, at least enough to achieve a favorable return on investment (ROI).
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