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Amazon Account Audit Services

Identify opportunities and mitigate risks with a comprehensive Amazon account audit

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Audits that Can Enhance Amazon Store Performance

Not achieving the results you expect from your Amazon store? Several factors could be holding you back, such as low organic visibility, poorly optimized marketing campaigns, ineffective keyword usage, or a high return rate. Identifying and promptly addressing all such potential issues is essential to drive better ROI on Amazon.

If you are unsure how to go about it, Data4Amazon can help with an Amazon account audit. We review your store's performance and guide you in creating a strategic roadmap to success. This audit involves a thorough analysis of your Amazon store (Vendor Central, Seller Central, and Amazon Advertising), offering insights into what is working and what has gone wrong. Our Amazon account audit services also include a detailed action plan, empowering you to make informed decisions and enhance your brand’s competitive market position.

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What Do we Offer?

Amazon PPC Audit

A well-optimized Amazon PPC campaign is essential for driving targeted traffic and maximizing Return on Ad Spend (RoAS). Our Amazon PPC audit identifies gaps and uncovers opportunities to enhance campaign performance. With actionable insights, we help you optimize your advertising spend, increase conversions, and ensure you're getting the most out of your advertising efforts.

  • Campaign analysis (Assessing ad group setups and ad copy relevance and analysis of ad performance by placement)
  • Review of targeted keywords and bid strategies
  • Budget and ad spent audit
  • Audit of performance metrics (ACoS, CTR, conversion rates)
  • Negative keyword usage review and optimization

Amazon Storefront Audit

An optimized Amazon storefront is key to capturing customer attention, enhancing the shopping experience, and boosting sales. Our audit evaluates the visual appeal, functionality, and user-friendliness of your storefront, ensuring it meets customer expectations as well as Amazon's guidelines for brand stores. We identify areas for improvement to enhance navigation, product presentation, and overall design, helping you stand out from competitors and increase conversions.

  • A/B testing suggestions for layout improvements
  • Navigational structure analysis
  • User behavior analysis
  • Product image optimization
  • Mobile responsiveness check

Amazon SEO and Listing Audit

Our Amazon account audit report covers Amazon SEO and product listing issues and includes recommendations to improve brand and product visibility on search result pages. We identify the areas for improvement to drive traffic, enhance discoverability, and boost conversions.

  • Product title optimization
  • Bullet points and descriptions review for keyword relevance
  • Backend search terms review
  • Image quality check (image size, background, and compliance with Amazon guidelines)
  • Keyword research and gap analysis
  • A+ content and Enhanced Brand Content (EBC) review
  • Analysis of keyword ranking changes

Amazon Account Health Audit

Account Health Rating (AHR) is a metric that indicates the risk of account suspension or deactivation based on factors such as order defect rate, policy compliance, shipping performance, etc. Our team conducts a comprehensive review of several key areas that impact your AHR. Based on this analysis, we develop an action plan for investigating and resolving critical violations so your Amazon AHR stays in the 'Healthy' range.

  • Taxonomy/product categorization audit
  • Seller code of conduct compliance
  • Suppressed listing audit
  • Account suspension audit
  • Compliance with Amazon's promotion policies
  • Amazon account policy violation review
  • Store performance analytics review
  • Amazon loss reimbursement
  • Amazon claim management
  • Amazon chargeback and dispute resolution

Inventory Management Audit

Our Amazon inventory management audit identifies key issues impacting your stock levels and profitability. We uncover common problems like stockouts, overstocking, and inaccurate inventory data. For Fulfillment by Amazon (FBA) users, we review your Inventory Performance Index (IPI) score, influencing factors like excess inventory and sell-through rate, and provide inventory planning advice. We also verify discrepancies between inventory shipped and received at Amazon's fulfillment centers to help process FBA refunds efficiently. Additionally, we ensure your practices align with FBA compliance policies.

  • Inventory performance index (IPI) analysis
  • Stock level review(overstock vs. understock)
  • Inventory aging and sell-through rate analysis
  • Restocking recommendations
  • FBA inbound shipment audit

Competitor Analysis

Staying ahead in the competitive Amazon marketplace requires a deep understanding of your competitors. By benchmarking your store against top sellers, we provide valuable insights that can help you form a data-driven optimization strategy for your Amazon store. Our recommendations enable you to refine your listings, pricing, and marketing strategies to outpace other sellers in your field and increase conversions.

  • Review of competitor listings
  • Review of their product ranking and visibility
  • Analysis of pricing and promotions
  • Evaluation of competitor advertising campaigns
  • Insights into competitor keyword strategies
  • Benchmarking of key performance metrics

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How Does This Amazon Store Audit Benefit you?

After the Amazon account audit, you will receive a detailed report of our findings along with actionable recommendations. If you find our insights valuable, you can choose to engage our services to implement the recommended changes.

We can support your Amazon store in the following ways:

  • Amazon Store SEO Optimization (New Keywords and SEO Suggestions)

    We help boost your store's visibility by conducting keyword research and implementing appropriate SEO techniques to cater to the issues identified in your Amazon listings. This ensures your products rank higher in Amazon search results, leading to more clicks and conversions.

  • Content Optimization Ideas

    Well-crafted content is vital for converting visitors into buyers. We implement the suggested content optimization ideas, including refining product titles, bullet points, and descriptions, ensuring they are clear, compelling, and infused with relevant keywords to drive higher engagement and sales.

  • PPC Campaign Management

    Effective PPC campaigns can be the key to driving relevant traffic to your listings. We manage every aspect of your PPC campaigns, from keyword targeting and bid adjustments to optimizing ad spend. Our approach ensures that your ads reach the right audience, improving ROI and increasing sales.

  • Error Detection & Troubleshooting

    Operational errors can hinder your store's performance. Our Amazon account troubleshooting services involve communicating and following up with Amazon to investigate and resolve issues such as suppressed listings, compliance violations, or performance decline, ensuring your account runs smoothly without interruptions.

  • Inventory Management

    We examine your inventory status, including stock levels, IPI influencing factors, and sell-through rates, to ensure that your products are well-stocked and aligned with Amazon's policies. We offer Amazon inventory management services to reduce the chances of stock-outs.

Our Process for Amazon Account Audit

Audit

Get Started with the Audit

Fill out the contact form to submit a request for an Amazon store audit. Our team will contact you, understand the requirements, share the tentative deadline for report delivery, and then begin analyzing your store's performance.

Report

Receive a Customized Report

You will receive a personalized report outlining the Amazon audit results. This report will provide insights into your store's strengths and areas for improvement, covering sales data, content quality, SEO effectiveness, advertising strategies, and more.

Strategy

Discuss your Strategy

We will arrange a consultation to discuss the audit findings. Our experts will guide you through the report, offering clear, actionable strategies to help you optimize the store and drive growth on Amazon.

Corrective

Get Started with Corrective Action

You can choose to resolve the identified issues with our team. In that case, we suggest the services that fit your needs and share a free sample of each so you can make an informed decision.

Uncover Performance Gaps, Compliance Issues, and Optimization Opportunities.

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Related Services

FAQs: Amazon Seller Account Audit Service

Our Amazon store audit is free, and you are not obligated to purchase additional services.

If you have questions after receiving the audit report, we offer a free follow-up consultation via your preferred communication medium. During this, we will address any questions you may have and further clarify our recommendations.

Absolutely! Our audit includes a review of your current market presence and provides insights and strategies for international expansion on Amazon. We can help you identify new markets, optimize your listings for different regions, and ensure compliance with local Amazon guidelines.

It's a good practice to conduct an Amazon store audit at least once a year or whenever you notice adverse or unexplained changes in your store's performance, competition, or Amazon's policies. Regular audits help you stay ahead of the competition, adapt to market changes, and continuously optimize your store for better results.

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Client Speak

Client Speak

The Amazon audit was a real eye-opener for us. Not only did the detailed report show us what was going wrong, but it also gave us clear recommendations to fix each issue. Based on the audit, we decided to work with Data4Amazon for content optimization and ongoing PPC management. Since then, we've seen a significant increase in organic traffic, a better ROI on our ad spend, and overall growth in sales. It's made a huge difference for our business!

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Maximize your Amazon Store's Potential with a Comprehensive Audit!

Empower your business strategy with insights about your listings, advertising, and overall performance on Amazon. To get started, request an audit by emailing us at info@data4amazon.com.

Free Store Audit